Max Mara

The love of tailoring and dedication to dresses is deep rooted.
In 1850 Marina Rinaldi, the founder’s great grandmother, owned and managed a major workshop in the centre of Reggio Emilia: an artisanal business whose attention to detail and finishes truly stood out. This almost visceral passion was later passed on to her granddaughter, Giulia Fontanesi Maramotti, who began teaching herself sewing and patternmaking in 1925, publishing a series of volumes dedicated to the “theory of cutting”
Continuing the international aspirations expressed from the outset, when the name had been chosen: Max Mara. A name with a ring to it, and one that is easy to pronounce in every language.